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Consumer Website is an initiative led by the Big "I" and independent agency carriers to help member agents regain personal and commercial lines market share online using the consumer website.

Recent studies indicate that 75 percent of consumers start their search for insurance online. We're simply meeting consumers where they are.

Relevant Content 
Before anything else, online consumers are looking for information, and they will find it at

Content is sorted into four major categories: 
Auto, Home, Business and Life. Any Trusted Choice agency is licensed to use any content found on the consumer website in their own agency communications with consumers.

All articles have a clear statement that the information is not intended to provide advice. Instead, they should contact their local independent insurance agents for assistance concerning their available options.
Agency Nation is also available with articles on digital marketing for agents.

"Find your agent" tool
All MAIA member agencies who have signed the Trusted Choice Licensing Agreement will appear in the search results of this tool. Advantage subscribers will have enhanced profiles appearing at the top of the search results list.
"Get a quote" tool 
Consumers can get online quotes on their home and/or auto insurance from participating carriers through the "Get a Quote" tool on
The consumer finishes their online search by selecting a local Trusted Choice agent with whom to finish the process. Only agencies who subscribe to the Advantage Plan will show in the search results.

Advantage Plan
You need to subscribe to the Advantage Plan in order for consumers to find your agency using the "Get a Quote" tool on the consumer website.
Subscribers also have an enhanced agency profile including details such as hours of operation, staff profiles, testimonials and video links. These enhanced profiles not only differentiate their agency from the competition, but they show up higher in "Find a Local Agent" search results regardless of distance.