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Trusted Choice®

TC-horizontal logo-black   blue.jpg 

What is Trusted Choice?

Trusted Choice® is more than a logo, tagline or advertisement - it is a brand created exclusively for Big "I" members to help consumers differentiate the services provided by independent insurance agents and brokers. 

This consumer branding program is making great strides toward putting independent agents at the top of insurance consumers' minds.

The Trusted Choice® brand positions your agency as the place where customers can find:
  • Choice of insurance companies,
  • Customization of insurance policies to meet their specific needs,
  • Advocacy through support and assistance with claims.
These are the attributes consumers are looking for in an insurance agent.

Membership in Trusted Choice is included with your MAIA membership!

This means you have access to the Marketing Reimbursement Program, access to professionally produced advertising materials, licensed use of the logo and pledge of performance, and your agency listed on the "Find an Agent" locator at


Agents' website:

Consumer website:



Sheryl Van Leer

Chief Operating Officer

Consumer Website is both a resource to consumers as well as a marketing tool for agents. It features a 'Find an Agent' tool and has the ability for consumers to get a quote and send the lead directly to you.

State SEO Program

State SEO program participates get far more traffic, recommendations and referrals than non-participants.