Trusted Choice®


TC-horizontal logo-black   blue.jpg 
Membership in Trusted Choice, the consumer brand of independent agents and brokers, is included with your MAIA membership!

This means you have access to the Marketing Reimbursement Program, access to professionally produced advertising materials, licensed use of the logo and pledge of performance, and your agency listed on the "Find an Agent" locator at

What is Trusted Choice?

Trusted Choice® is more than a logo, tagline or advertisement - it is a brand created exclusively for Big "I" members to help individual consumers differentiate the services provided by independent insurance agents and brokers. This ground-breaking consumer branding program is making great strides toward putting independent agents at the top of insurance consumers' minds.
The Trusted Choice® brand positions your agency as the place where customers can find:
  • Choice of insurance companies,
  • Customization of insurance policies to meet their specific needs,
  • ​Advocacy through support and assistance with claims.
These are the attributes consumers are looking for in an insurance agent.

Trusted Choice® Pledge of Performance
Trusted Choice® agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable us to offer our clients competitive pricing, a broad choice of products and unparalleled advocacy.
As a Trusted Choice® agency, we are dedicated to you and are committed to treating you as a person, not a policy. This commitment means we shall:
  • Work with you to identify the insurance and financial services that are right for you, your family or your business and use our access to multiple companies to deliver those products.
  • Guide you through the claims process for a prompt and fair resolution of your claim.
  • Help you solve problems related to your coverage or account.
  • Explain the coverages and options available to you through our agency, at your request.
  • Return your phone calls and e-mails promptly and respond to your requests in a timely manner.
  • Provide 24/7 services for our customers, offering any or all of the following: emergency phone numbers, Internet account access, e-mail and call center services.
  • Use our experience and multiple company relationships to customize your coverage as needed.
  • Commit our staff to continuing education so they may be more knowledgeable in serving you.
  • Treat you with respect and courtesy.
  • Conduct our business in an ethical manner.
We pledge this to you, our clients and ask that you let us know if we fail to meet our commitment, so we may take corrective action.​​


Agents' website:

Consumer website:



Lindsay Griffin

Lindsay GriffinChief Marketing Officer
P: 573-893-4301


Member agencies are encouraged to co-brand their agencies with the Trusted Choice® logo. Find the logo usage rules and download logos here. is both a resource to consumers as well as a marketing tool for agents. It features a 'Find an Agent' tool and has the ability for consumers to get a quote and send the lead directly to you.