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Small Agency Conference

The Small Agency Conference was designed to offer quality continuing education, networking opportunities and a regionally recognized trade show.

The conference will benefit all agency staff, including owners, principals, agency managers, producers and CSRs. The Small Agency Conference provides education sessions focused on coverage-based topics, ethics, E&O, etc., which could provide you with up to 10 CE credits.

You'll find networking opportunities, including the Crawfish Feast, Hospitality Crawl, etc. Finally, the main event is a regionally-recognized trade show with over 100 exhibitors and nearly 300 agents in attendance. 

Upcoming Conference

March 20-22, 2024
Holiday Inn, Columbia, MO

Registration is now open!

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Click HERE to register for the Wednesday E&O seminar!

2024 Small Agency Conference Brochure



1:00 - 4:00 p.m.
E&O: A Look Inside Agency Operations
Speaker: Angie Heavener
Filed/pending for 3 ethics CE credits in Mo. and Kan.

5:00 - 7:30 p.m.
Crawfish Feast


8:00 - 9:00 a.m.
Registration Opens & Breakfast Served

9:00 - 10:00 a.m.
Sunrise Session: Umbrella vs. Excess Liability
Speaker: Nicole Broch
Approved for 1 p-c CE credit in Mo. and Kan.

10:00 - 11:00 a.m.
Keynote: How to Harness the Power of Habits
Speaker: Sheldon Snodgrass, MBA

11:00 a.m. - 12:15 p.m.
Networking Luncheon

12:30 - 4:15 p.m.
Offsite Risk Management Walking Tour
Speaker: Angie Heavener
Approved for 3 general CE credits in Mo. and Kan. (This course is FULL. If you are interested in being placed on the waiting list, please email Sherri Mistretta, If a spot becomes available, we will contact you.)

12:30 - 2:20 p.m.
Afternoon Breakout Sessions

Long-Term Care Insurance 
Speaker: Charlie Matejowsky
Approved for 2 l-h CE credits in Mo. and Kan.

Insurance Trivia
Speaker: Ken Hauck
Approved for 2 general CE credits in Mo. and Kan.

How Your Business Can Thrive and Survive in a Chat GPT & AI World 
Speaker: Burton Kelso

2:30 - 4:20 p.m.
Repeat Concurrent Sessions

4:00 - 5:00 p.m.
Professional Headshots
4:30 - 7:30 p.m.
Company Reception/Trade Show

Following the Trade Show
Hospitality Crawl


8:30 - 11:00 a.m.

Breakfast & Breakout Sessions

Ethics for Today's Insurance Professional
Speaker: Ken Hauck
Approved for 2 ethics CE credits in Mo. and Kan.

Emerging Threats: Staying Ahead of Cybersecurity Risks for Small Businesses 
Speaker: Burton Kelso


Full Registration Options


By Feb. 21
After Feb. 21
Full Registration - Electronic book of materials in advance:
Includes education sessions, meals & social functions listed on the conference agenda. Does not include E&O Seminar or Crawfish Feast.




Full Registration - Physical book of materials onsite:
Includes education sessions, meals & social functions listed on the conference agenda. Does not include E&O Seminar or Crawfish Feast.
Spouse Registration: Includes the same as a full registration. Does not include onsite SAC book, E&O Seminar or Crawfish Feast. 

Exhibitor Registration Options

Exhibitor Registration:
Available to those with exhibit booth ONLY. Includes Thurs. lunch, trade show, and reception with food and beverage.

Exhibit Booth: 
Each individual must purchase a registration option as well.
Optional Items


By Mar. 6
After Mar. 6
Errors & Omissions Seminar (Wed., March 20, Holiday Inn, Columbia):
Crawfish Feast (Wed. March 20, Columbia Knights of Columbus, 5-7:30 PM)
If purchased at door, cost is $45 each. Must be 21 to attend.
Trade Show Only - Retail Agency Members Only
(Thurs., March 21, 4:30-7:30 PM)

Professional Headshots (Thurs., March 21, 4:00-5:00 PM)
Available to MAIA members ONLY - Space is limited.



Prices subject to change until event details are finalized.

Cancellation Policy

Printable Registration Form

Printable Exhibitor Registration Form


                                                                          Diamond Partners                                                                  

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                                                                            Platinum Partners                                                                 

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                                                                            Gold Partners                                                                             


Columbia Insurance Group

Capital Premium Financing


EMC Insurance


Old Missouri Mutual

National General, an Allstate company

Travelers Insurance

NCMIC Finance Corporation

Markel Specialty

                                                                           Silver Partners                                                                         


Berkshire Hathaway GUARD Insurance Companies

SECURA Insurance

AF Group

Southern Pioneer Insurance

RT Specialty


FCCI Insurance Group

West Bend Insurance Company

Stonetrust Workers' Compensation

CRC Group

Burns & Wilcox

Risk Placement Services, Inc.


Madison Mutual Insurance Company

UFG Insurance

Amwins Access

                                                                        Bronze Partners                                                                         

Remote Insurance Team

Auto-Owners Insurance


ICW Group Insurance Companies

Steadily Insurance

JM Wilson

Cannabis Insurance Wholesalers/One General Agency


Agent Support Network of America - ASNOA

Swiss Re Corporate Solutions


Grinnell Mutual Reinsurance Company

Graham-Rogers Insurance

The Cincinnati Insurance Companies

Aegis General Insurance Agency


Selective Insurance

AmTrust Insurance

Med James

Imperial PFS

Insurance Specialties

Philadelphia Insurance Companies

Chris-Leef General Agency, Inc.

Amynta Work Comp Solutions

SafetyCulture Care


Missouri Farm and Home Mutual Ins. Co.

W. A. Schickedanz Agency, Inc.

Anthem Software


2016-06-21+11.46.18150x.jpg Sheldon Snodgrass, MBA

J. Sheldon Snodgrass, MBA, a US Army Airborne veteran and nationally ranked triathlete, has spent thousands of hours coaching soldiers, skiers, white water rafting guests, high school athletes, masters level ultimate teams, and insurance industry professionals around the world. Sheldon earned an MBA from UMass Isenberg School of Management and became an entrepreneurial business planning Instructor through the NxLevel Educational Foundation.  He is also a Certified Guerrilla Marketing Coach whose book chapter on salesmanship helped propel "Guerrilla Marketing on the Front Lines" to an best-seller.

In 2002, Sheldon launched to help service people sell. He's coached hundreds of insurance agencies and thousands of CSRs in collaboration with dozens of national and regional carriers, state associations and industry partners. Sheldon delivers energetic, emotive and entertaining content that translates our best intentions into the spark of action. His energetic coaching flows from two guiding principles: lovingly meeting people where they are and igniting their desire to improve. 

IMG_5362.JPG (002)150x.jpg Ken Hauck, CIC, ARM, CPIA

Ken Hauck has 50 years of insurance industry experience in many facets of the industry. He currently manages Hauck & Associates, an insurance continuing education provider and sales training provider. He has also developed Selling is SIMPLE and shares his lifetime of sales and sales training experience in live workshops or virtual classroom settings. 

Having recently retired as the executive vice president of the Association of Wyoming Insurance Agents, Ken has become an investor and promoter for Prove It, an InsurTech startup focused on virtual home inventory services.


Angie Heavener, CIC, CPIA

Angie Heavener began her insurance career in 1971 by joining her family’s agency. She held numerous positions in the agency consisting of CSR, producer and eventually agency owner. In 1993, she sold her agency to join the staff of the Professional Independent Insurance Agents of Illinois. She began as assistant vice president of marketing/instructor and was shortly promoted to vice-president of education. She is currently the principal of Insurance Training Plus, Inc., a professional training and consulting firm focused on education and agency operations, that she began in 2002.

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Charlie Matejowsky, CIC, LUTCF

Charlie Matejowsky is vice president of financial services for Van Dyke, Rankin & Co. Inc. He joined the firm as a personal and commercial lines producer. He works almost exclusively on the life anfinancial services side of the business. As a “retirement repairman” he serves both individual and group clients.

Burton Kelso
Burton Kelso is the Chief Tech Expert at Integral, an IT support and computer services company, TEDx, and national speaker, as well as a media tech expert who regularly appears on national and international TV and radio shows offering viewers easy tips on computers, technology, internet lifestyle and gadgets.  As computers and their related gadgets become more and more part of our everyday lives, he's here to help you get the most out of your devices. His vision is to remove the frustrations and complexity of computers and technology and open people up to a world of new ideas, experiences and opportunities. He loves technology, he's read all of the manuals, and he's serious about making technology fun, safe and easy to use for everyone!


Nicole Broch, CIC, CISR, PLCS
Nicole Broch spent over a decade as an independent insurance agent and manager of a successful partnership between a community financial institution and a local independent agency in Springfield, Illinois.  She attended The Hartford School of Insurance and achieved her National Underwriter awarded Personal Lines Coverage Specialist (PLCS) designation in 2005.  She went on to receive the National Alliance CISR designation in 2007 and CIC designation in 2009.


Holiday Inn Columbia 
2200 I-70 Dr SW, Columbia, Mo. 573-445-8531
MAIA has a contracted room rate of $111 per room per night for reservations made by February 19, 2024. After this date, the rate cannot be guaranteed. Specify you are with the MAIA Small Agency Conference. 

NOTE: Accommodations are on a space-available basis, so be sure to make reservations early.

Overflow Hotels:

Drury Inn
1000 Knipp St

La Quinta Inn
2500 Interstate 70 Dr SW

Exhibit Booth registration will open for members in early February 2024.

This conference offers companies, vendors and wholesalers three hours of exclusive time in front of Missouri agents in the exhibit hall. There are around 100 exhibitors, including both p-c and l-h insurance companies, wholesalers, technology vendors, etc. 

The booth hours are from 4:30-7:30 PM on Thursday. Company prize drawings begin at 7 PM. Each individual working the booth must be registered; see registration tab for pricing. On average, this conference draws around 300 agents, 70 wholesalers and 230 company reps. These agents come from all-size agencies in both rural and urban areas around Missouri.

Exhibit Hall Map

Barton Mutual Insurance Company