In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses by Trusted Choice agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo.
This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar).
There are THREE options for reimbursement provided by the MRP in 2022.
Option 1: Cobranding
Up to $1500 for use of the Trusted Choice logo on consumer-facing ads and items. $750 towards digital marketing efforts and an additional $750 towards traditional marketing efforts.
Option 2: Digital Upgrade
$500 for signing up to use a preferred digital vendor for your agency’s website. This is a flat reimbursement of $500. Website must have been built 2022. Website must include Trusted Choice logo on homepage. Each provider does bill differently. You must have spent at least $500 before applying for reimbursement with proof of payment. Available for all member agencies (one per agency).
Current preferred vendors include:- ITC, Forge3 ActiveAgency, Titan Web, Advisor Evolved and Marketing 360
Option 3: TrustedChoice.com Advantage Subscription
- Available to NEW Advantage subscribers only- “New” is defined as not having been an Advantage subscriber within the previous 24 months.
Rules & eligibility requirements for MRP:
- Allows for any eligible activity involving the Trusted Choice logo in external messaging with consumer impact for members, and for an updated digital presence for all members.
- The application must provide reasonable documentation that an expense was incurred and paid.
The MRP will not reimburse ongoing expenses like directory listings, subscriptions to marketing services, expenses for yellow pages ads, website hosting/maintenance outside of preferred vendors or other phone book type advertising.
The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.
Additional rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement Program guidelines first. After reviewing the guidelines, complete the online application.
If you are unsure about an item or use of the logo, want to get pre-approval of an item or proof prior to printing, or need to check if your agency or branch locations are eligible for any reimbursement, email Trusted.Choice@iiaba.net or call 800.221.7917.
