In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred in 2020 by Trusted Choice agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo.
This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar).
There are FOUR options for reimbursement provided by the MRP in 2021. Members can now access up to $2,125 in reimbursement funds for 2021. A key difference for this upcoming year is a new category, the Digital Marketing Incentive, that all members are eligible for even if they have used their MRP funds in the past.
Digital Marketing Incentive: Agencies receive a 50% reimbursement—up to $750—for any co-branded digital marketing efforts, with an emphasis on video and online advertising. Funds can be used to create original video or digital ads or for the costs associated with running both original ads or existing Trusted Choice ads online.
Tier 1: Agencies receive up to $750 for using the Trusted Choice logo on any consumer-focused items, including but not limited to advertising, promotional items, store signage and collateral items, such as business cards or stationery. Each agency location may receive reimbursement for 50% of costs with a lifetime maximum reimbursement of $750.
Tier 2: Agencies receive a $500 reimbursement for creating a new website with any of our Preferred Partner website vendors.
Tier 3: Upgrade your agency listing on TrustedChoice.com for three months and receive a $125 reimbursement. Only valid for those who have not had an Advantage subscription on TrustedChoice.com in at least 2 years.
Rules & eligibility requirements for MRP:
- Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact for new members and first-time MRP users; and for an updated digital presence for all members.
- The application must provide reasonable documentation that an expense was incurred and paid.
- The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.
- The MRP will not reimburse ongoing expenses like directory listings, subscriptions to marketing services, expenses for yellow pages ads, website hosting/maintenance outside of preferred partners or other phone book type advertising.
Additional rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement Program guidelines and application first. After reviewing the guidelines, complete the online application or download and print this application then send to:
Trusted Choice®, attention MRP
127 S. Peyton St.
Alexandria, VA. 22314
If you are unsure about an item or use of the logo, want to get pre-approval of an item or proof prior to printing, or need to check if your agency or branch locations are eligible for any reimbursement, email Trusted.Choice@iiaba.net or call 800.221.7917.
