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Marketing Reimbursement

In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses by Trusted Choice agencies in co-branding advertising and marketing materials, and in creating or updating a digital presence to include the Trusted Choice logo. 

This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar).

There are TWO options for reimbursement provided by the MRP in 2024

All agencies are eligible for up to a $1,000 reimbursement for co-branded marketing and certain digital improvements. This is a 50% match based on one allotment per member agency (limited to one location). 

Use of the Trusted Choice logo on consumer-facing advertising. For access to pre-produced advertising materials, visit our Marketing Campaigns that can be customized for your agency free of charge by Trusted Choice staff. There are print, digital, video and radio ads available.

  • Digital Co-branding: Use of any customized digital marketing materials from Trusted Choice or any digital marketing materials created by another entity that include the Trusted Choice logo. Funds can be used toward production (when paid) or toward cost of ad placement. (Display ads, paid social media ads, YouTube, streaming apps, etc.) 
  • Traditional Co-branding: Certain traditional advertising options are eligible for reimbursement (billboards, radio, print, client incentives, and some sponsorships), provided they are co-branded with the Trusted Choice logo. Stationery, business cards and other office supplies are NOT eligible for reimbursement. We encourage you to seek guidance from a Trusted Choice staff member with questions regarding eligibility via

TechCompare Vendor Services:
This reimbursement is available to enhance your agency's marketing and technology capabilities.  Leverage any MRP eligible vendors on the TechCompare platform as a new customer. Check for eligible vendors here.
  • You can utilize the funds with one or multiple vendors during the year. This is limited to $500 per TechCompare vendor. You must be a new customer as of 2024 to be eligible for funds. Contract renewals do not qualify. 
  • o Agencies who utilize program funds to work with a TechCompare vendor are required to leave a review of their experience on the platform within 6 months of being reimbursed. 

Rules & eligibility requirements for MRP:
  • The program allows for any eligible activity involving the Trusted Choice logo in external messaging with consumer impact for members, and for an updated digital presence for members. 
  • The application must provide reasonable documentation that an expense was incurred and paid. 
  • All reimbursements are 50% of the amount spent to the maximum of $1000 reimbursement or $500 for vendors. To qualify for the full $1000 reimbursement, the member must provide documentation that $2000+ was spent. For vendor reimbursement, as there is a maximum of $500 per vendor, you would submit $1000+ for a maximum reimbursement. 
  • Applications for reimbursement can be made all at once, or as expenses are incurred. In no case will a member be reimbursed more than $1,000. 
  • The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers or qualifies for digital improvements by a preferred vendor. 
  • Reimbursement for a website requires that the Trusted Choice logo be displayed on the website’s home page. 
  • Only expenses and invoices incurred in 2024 are eligible for reimbursement.
Additional rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement guidelines first. After reviewing the guidelines, complete the online application.

If you are unsure about an item or use of the logo, want to get pre-approval of an item or proof prior to printing, or need to check if your agency or branch locations are eligible for any reimbursement, email or call 800-221-7917.



Sheryl Van Leer

Chief Operating Officer