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Trusted Choice Marketing Reimbursement

 Your MAIA Trusted Choice Contact

Lindsay Griffin

Lindsay GriffinChief Marketing Officer
AIP

In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred in 2018 by Trusted Choice agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo, link to the Trusted Choice website and Pledge of Performance.

There are 2 levels of reimbursement provided by the MRP in 2018. Certain rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement Program guidelines and application first.

 
 
Tier 1: available for new members and firs time MRP users only
The MRP will reimburse up to $750 for use of the Trusted Choice logo on any consumer-focused items. All eligible agency locations will be reimbursed at 50% of the invoice amount, up to $750 maximum reimbursement per member location. This includes, but is not limited to, Freedom Campaign ad materials, promotional items, original advertising (non-Freedom campaign ads), signage, or collateral items like business cards or stationery.

For Freedom Campaign ad materials and customizations email Trusted.Choice@iiaba.net. Freedom Campaign ad materials can be customized free of charge by Trusted Choice and returned to you ready for your vendor.
 
Tier 2: Available to all agency locations who were not reimbursed for a digital upgrade in 2016 or 2017.
All eligible agency locations will be able to be reimbursed up to $500 for a digital upgrade using a web developer/vendor. This will include updates to an agency’s website, social media, or mobile app. These must be updated in conjunction with the website and social media checkups that are offered by Trusted Choice. The checkup is required, and suggestions will be made to the agency for website improvements. Website updates are required to include the Trusted Choice logo, in addition to the website checkup performed by Trusted Choice. Social media and mobile app updates need to include the Trusted Choice logo, in addition to the social media checkup. All reimbursements will be made at 50% of the invoice amount, for expenses incurred specific to the update. Invoices for website hosting/maintenance are not acceptable for reimbursement.
 
New members or first time users of the MRP can be reimbursed up to $1250 if they take advantage of both tiers 1 and 2. All agency member locations who were not reimbursed for a website upgrade in 2016 or 2017 can be reimbursed up to $500 for the tier 2 digital update as a one-time reimbursement. All funds reimbursed are on a first come first served basis. Trusted Choice reserves the right to deny any request for reimbursement that uses the Trusted Choice logo in a manner that is not consistent with the Trusted Choice Brand Style Guide or the guidelines of the MRP. Only the Trusted Choice logo is eligible for reimbursement from the MRP.


What is the marketing reimbursement program?

  1. Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact for new members and first-time MRP users; and for an updated digital presence for all members.
  2. The application must provide reasonable documentation that an expense was incurred and paid.
  3. The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.
  4. The MRP will not reimburse ongoing expenses like website hosting/maintenance, directory listings, subscriptions to marketing services, expenses for yellow pages ads or other phone book type advertising.
After reviewing the guidelines, complete the application and send to:
Trusted Choice®, attention MRP
127 S. Peyton St.
Alexandria, VA. 22314
Or email the information to Trusted.Choice@iiaba.net