Your MAIA Trusted Choice Contact
Lindsay Griffin
Chief Marketing Officer
AIP
In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred in 2019 by Trusted Choice agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar). All reimbursements will be made per the tiered schedule below.
There are 2 levels of reimbursement provided by the MRP in 2019. Certain rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement Program guidelines and application first.
Tier 1: available for new members and firs time MRP users only
The MRP will reimburse up to $750 for use of the Trusted Choice logo on any consumer-focused items. All eligible agency locations will be reimbursed at 50% of the invoice amount, up to $750 maximum reimbursement per member location. This includes, but is not limited to, Trusted Choice ad materials, promotional items, original advertising (non-Freedom campaign ads), signage, or collateral items like business cards or stationery.
For Trusted Choice ad materials go to: https://cobrand.iiaba.net/made-for-you. Trusted Choice ad materials can be customized free of charge by Trusted Choice and returned to you ready for your vendor. There are print, digital, video, and radio ads that can be customized. You can click “more” on the ad and “view image” to check the item, and then click “order” for the customization. There is no charge to your agency to customize the ads. For radio ads, you would click “play audio” to listen, and then “download” for the ads you want to send to the radio station to record your tag.
Tier 2: Available to all member agencies (one per agency).
All agencies will be able to be reimbursed $500 for signing up to use our partner vendor web.com for your agency’s website. This covers the set-up fee and the first month of hosting services. More information to come. The website templates supplied include the Trusted Choice logo. This is a flat reimbursement of $500.
New members or first-time users of the MRP can be reimbursed up to $1250 if they take advantage of both tiers 1 and 2. All member agencies (one location only) can be reimbursed up to $500 for the tier 2 digital update. Both the tier 1 and tier 2 reimbursements are one-time only reimbursements. All funds reimbursed are on a first come first served basis. Trusted Choice reserves the right to deny any request for reimbursement that uses the Trusted Choice logo in a manner that is not consistent with the Trusted Choice Brand Style Guide or the guidelines of the MRP. Only the Trusted Choice logo is eligible for reimbursement from the MRP.
*Note – Trusted Choice will reimburse for any web vendor until the Web.com templates are ready mid year of 2019.
What is the marketing reimbursement program?
- Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact for new members and first-time MRP users; and for an updated digital presence for all members.
- The application must provide reasonable documentation that an expense was incurred and paid.
- The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.
- The MRP will not reimburse ongoing expenses like directory listings, subscriptions to marketing services, expenses for yellow pages ads, website hosting/maintenance outside of web.com or other phone book type advertising.
Trusted Choice®, attention MRP
127 S. Peyton St.
Alexandria, VA. 22314
If you are unsure about an item or use of the logo, want to get pre-approval of an item or proof prior to printing, or need to check if your agency or branch locations are eligible for any reimbursement, email
Trusted.Choice@iiaba.net or call 800.221.7917.
