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Trusted Choice Marketing Reimbursement

 Your MAIA Trusted Choice Contact

Lindsay Griffin

Lindsay GriffinChief Marketing Officer
AIP

With its new online quoting capabilities and bold, new “Freedom” advertising campaign,  the Trusted Choice® brand has gained a whole new level of recognition among consumers. There has never been a better time to co-brand your agency as Trusted Choice® and the two great options below can help you offset your costs while doing so!

There are 2 levels of reimbursement provided by the MRP in 2017.  Certain rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement Program guidelines and application first.
Tier 1:
The MRP will reimburse up to $750 for use of the Trusted Choice logo on any consumer-focused items. All agency locations will be reimbursed at 50% of the invoice amount, up to $750 maximum reimbursement. This includes, but is not limited to, Freedom Campaign ad materials, promotional items, original advertising (non-Freedom campaign ads), or collateral items like business cards or stationery. Freedom Campaign ad materials can be found at www.trustedchoice.com/agents. Once you are logged in, place your mouse over “share” on the blue bar near the top of the page, and click “File Cabinet.” There will be a file tree on the left side of the page; click “Advertising Files”, then “Freedom Campaign.” Reimbursements will be made at 50% of the invoice amount, up to $750 max reimbursement for new members or first time MRP users only.
 
Tier 2:
All agency locations will be able to be reimbursed up to $500 for a digital upgrade using a web developer/vendor. This will include updates to an agency’s website, social media, or mobile app. These must be updated in conjunction with the website and social media checkups that are offered by Trusted Choice. The checkup is required, and suggestions made in the checkup must be implemented prior to reimbursement. Website updates need to include the Trusted Choice logo, Pledge of Performance, and link to the Trusted Choice website. Social media and mobile app updates need to include the Trusted Choice logo. All Reimbursements will be made at 50% of the invoice amount, for expenses incurred specific to the update. Invoices for website hosting/maintenance are not acceptable for reimbursement.
 
New members or first time users of the MRP can be reimbursed up to $1250 if they take advantage of both tiers 1 and 2. All agency members can be reimbursed up to $500 for the tier 2 digital update as a one-time reimbursement. All funds reimbursed are on a first come, first served basis.


What is the marketing reimbursement program?

  1. Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact for new members and first-time MRP users; and for an updated digital presence for all members.
  2. The application must provide reasonable documentation that an expense was incurred and paid.
  3. The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.
  4. The MRP will not reimburse ongoing expenses like website hosting/maintenance, directory listings, subscriptions to marketing services, expenses for yellow pages ads or other phone book type advertising.
After reviewing the guidelines, complete the application and send to:
Trusted Choice®, attention MRP
127 S. Peyton St.
Alexandria, VA. 22314
Or email the information to Trusted.Choice@iiaba.net