In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses by Trusted Choice agencies in cobranding advertising and marketing materials, and in creating or updating a digital presence to include the Trusted Choice logo.
This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar).
There are THREE options for reimbursement provided by the MRP in 2023.
All agencies are eligible for up to a $1,000 reimbursement for co-branded marketing and certain
digital improvements. This is a 50% match base on one allotment per member agency (limited to
one location). Funds will replenish for all members in 2024.
Co-branding
Use of the Trusted Choice logo on consumer-facing advertising. For access
to pre-produced advertising materials, visit our Marketing Campaigns that can be
customized for your agency free of charge by Trusted Choice staff. There are print,
digital, video and radio ads available.
Option 1: Digital Cobranding
Use any of the Trusted Choice customizable marketing materials or brand creative that includes the Trusted Choice logo. This includes video production and advertising costs.
Examples:
- Social media advertising
- TV advertising
- Digital display ads
- YouTube and Hulu
- In App Ads
- Email & more
Option 2: Traditional Cobranding
Certain traditional advertising options are eligible for reimbursement provided they are co-branded with the Trusted Choice logo.
Examples:
- Direct mail campaigns
- Billboards & display ads
- Printed ads
- Giveaway items
- Event sponsorship
- Store signage
- Paid bulletins
- Insurance card holders
- Car wraps
- Public transportation ads & more
Business cards and office supplies are no longer eligible.
Option 3: Digital Improvements
Reimbursement is available to make strategic digital
improvements for your agency using one of the providers designated as MRP eligible
listed on our vendor comparison site “TechCompare.” You can utilize the funds with one
or multiple vendors during the year up to the $1,000 limit
Rules & eligibility requirements for MRP:
- The program allows for any eligible activity involving the Trusted Choice logo in external
messaging with consumer impact for members, and for an updated digital presence for
members.
- The application must provide reasonable documentation that an expense was incurred and
paid.
- All reimbursements are 50% of the amount spent to the maximum of $1,000
reimbursement. To qualify for the full $1,000 reimbursement, the member must provide
documentation that $2,000 was spent.
- Applications for reimbursement can be made all at once, or as expenses are incurred. In
no case will a member be reimbursed more than $1,000.
- The nature of the expense is reasonably correlated to the external messaging and
promotes the Trusted Choice brand to consumers or qualifies for digital improvements by
a preferred vendor.
- Reimbursement for a website requires that the Trusted Choice logo be displayed on the
website’s home page.
- Only expenses and invoices incurred in 2023 are eligible for reimbursement.
Additional rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement guidelines first. After reviewing the guidelines, complete the online application.
If you are unsure about an item or use of the logo, want to get pre-approval of an item or proof prior to printing, or need to check if your agency or branch locations are eligible for any reimbursement, email Trusted.Choice@iiaba.net or call 800-221-7917.
