About Us

Advancing the success of Missouri’s independent insurance agents through education, ethical standards and strong advocacy.

Our Mission Is You

At MAIA, we’re here for one reason: to help independent insurance agents in Missouri thrive. We provide the training, tools, market access and advocacy you need to grow your business and serve your community. Whether it’s fighting for you in Jefferson City, providing top-notch education, or helping you stay covered with E&O, we’re not just a resource—we’re your partner every step of the way.


A Strong History

Since 1899, MAIA has celebrated individuals for their dedication to the insurance industry. Member agencies have access to products, services and education created for independent agents, by independent agents and our partners.

The Missouri Association of Insurance Agents is the oldest and largest association of insurance agents in the state of Missouri. The association was established in 1899 in St. Louis. “Independent” insurance agents and brokers offer their clients the products of more than one insurance company.

MAIA as we know it today is the result of a merger in 1992 of the Independent Insurance Agents of Missouri, which was formed in 1899, and the Missouri Association of Professional Insurance Agents, which was incorporated in 1943. Following the merger, the association was named the Professional Independent Insurance Agents of Missouri. The association shortened its name to Missouri Association of Insurance Agents on Jan. 1, 1995.

MAIA policy is set by a board of directors elected by the association. Policy is implemented by a professional staff in Jefferson City.

MAIA members range in size from one person to some of the nation’s largest independent agencies. Nearly 60% of MAIA members have four or fewer employees, including owners.

MAIA educates, informs, promotes and advocates for independent agents and their clients, encourages networking and high standards, and works to perpetuate the independent agency system.

The association’s goal is to educate and inform the state’s professional independent insurance agents, promote high standards of conduct among its members, and represent the interests of its members and their clients in legislative, regulatory and judicial arenas.

Education is a primary focus of MAIA resources, with many days of live, hybrid and webinar classes scheduled during the year. Other education and information resources include two newsletters and the Missouri Agent magazine.

The association also makes available to its members various programs and services through its subsidiary, Agents Marketing Corporation. AMC offers insurance programs and premium financing that association members can market to their customers, as well as professional liability, cyber and other programs used by agents and brokers.

MAIA is affiliated with two national agent associations: the Independent Insurance Agents and Brokers of America (the Big “I”) and the National Association of Professional Insurance Agents (PIA).


Invest in your Agency’s Success

MAIA is a state-wide network of independent insurance agency professionals from nearly 600 agency locations.