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Sales/Producer Path

Producers (the sales force) are the drivers of revenue for an agency, but they must be licensed and current in their knowledge of risks and coverages. The Sales Path helps agencies guide new producers through an agency orientation, initial licensing, proper procedures and a review of agency standards and products. It helps all producers to maintain a more in-depth knowledge of coverages, sales skills, marketing strategy and more.
 

The checklist provided here is designed to guide a new employee's training in the area of Sales, i.e. as an insurance producer.

In order to effectively train a new agency employee, that employee's supervisor can use:

  • The downloadable Word document as a personal checklist to follow the training completed,
  • The links provided in the table below to find relevant resources. We will update the resources below as they become available.

MOSalesTrainingPlan.docDownload the checklist

As a supervisor, you may choose to assign some tasks to a mentor (co-worker with a good performance standing and a positive point of view) or to another supervisor for the specific areas listed below.
 

Training to be completed Resources

Introduction to the agency and policies:

[ ] Introduction to other agency personnel and explanation of their duties

[ ] Review agency handbook and job description

[ ] Review agency policies and procedures manual

[ ] E&O basics - introduction to the agency & its policies 

Develop agency-specific documents using:

E&O Risk Management Seminars

Strategic Planning

[ ] Your agency's mission statement

[ ] Your agency's vision statement

[ ] Your agency's values statement

[ ] Your agency's long-term strategic objectives

[ ] Your agency's short-term goals 

 

Initial Licensure

[ ] Register for licensing prep class or purchase prep materials

[ ] Assign mentor to assist with the licensing process

[ ] Take and pass the exam

[ ] Apply for producer license 

 How to become a licensed insurance agent:

Maintaining an Insurance License

[ ] Know state continuing education requirements

[ ] Tracking your continuing education credits

[ ] Renewing license 

 State continuing education (CE) requirements

  • Nonresident producer’s license status will be verified through PDB as proof of continuing education compliance (PDB Participating State Report at http://www.nipr.com/maps/pdb-participation-map.htm). A certification letter from the producer’s home state is not required.

  • CE hours may be verified online

Available courses (education calendar)

MAIA Introduction
 

[ ] Website tour 

[ ] Professional training offerings 

[ ] Products & Services 

[ ] Agency Support Services

www.moagent.org

Training 

Products & Services

Answer Center
 (must be logged in)

Duties and responsibilities

[ ] New business development

[ ] Account retention

[ ] Relationships with Service Position

[ ] Carrier relationships 

CIC - Agency Management Institute

Agency's computer applications

[ ] General applications (Word, Excel, Outlook, Powerpoint, etc.)

[ ] Agency management system

[ ] If/how they integrate with carrier system 

Technology - ACT on Agency Management Systems

Schedule time to meet insurance company representatives regarding:

[ ] Binding authority

[ ] Marketing

[ ] Underwriting

[ ] Claims 

Review Brokered Business

[ ] Products sold by your agency

[ ] Wholesaler's binding authority

[ ] Companies represented by your agency

[ ] Marketing

[ ] Underwriting

[ ] Claims 

Assign a Mentor
 

[ ] Underwriting guidelines 

[ ] Rating systems 

[ ] Company submissions 

[ ] Forms used by the agency

·         Survey and risk analysis 

·         Policy checklists 

·         Applications 

·         New business proposals 

·         Binders 

·         Certificates of insurance

·         Form letters used to confirm/advise changes in coverage 

Discounted products: Virtual Risk Consultant includes risk surveys, checklists, form letters, policy forms and manual analysis, proposal language, narratives tailored to customer risk classification, marketing material, etc.

Certificates of insurance

Coverage -- Agency standards

[ ] Coverage forms

[ ] Endorsements

[ ] Limits

[ ] Acceptable risk 

Discounted products: Virtual Risk Consultant includes risk survey, checklists, form letters, policy forms and manual analysis, proposal language, narratives tailored to customer risk classification, marketing material, etc.

E&O Training (including loss-control credits)

Role of a Producer

[ ] Duties of producers

[ ] Producer legal compliance

[ ] Ethics 

Legal Compliance (reviews the most common questions arising for producers and how to comply – must be logged in)

General Training

[ ] Errors & Omissions

[ ] Documentation

[ ] Do's and Don'ts in the event an E&O claim is filed 

E&O Training (including loss-control credits)

Additional General Training

        [ ] Sales training 

Elite Force Sales Training – training for young and new producers (offered every other year in Mo. and Neb.)

Small Agency Conference – lots of CE options & tradeshow

Live Webinars

Commercial Lines Training

[ ] Commercial Auto

[ ] Commercial Property

[ ] CGL

[ ] Businessowners

[ ] Professional Liability

[ ] Commercial Crime

[ ] Employment Practices Liability (EPLI)

[ ] Internet (E-Commerce, privacy, data breach)

[ ] Employee Benefits 

CISR
  • Commercial Property
  • Commercial Casualty I and II
  • Life & Health Essentials
  • Elements of Risk Management

CIC

  • Commercial Property
  • Commercial Casualty
  • Life & Health Institutes
  • Commercial Multi-Line

Other Coverage Training

·         Risk Specialist Series – specialized niche topics

·         Live webinars

Answer Center (coverage issues – must be logged in)

Personal Lines Training

[ ] Personal Auto

[ ] Personal Residential

[ ] Umbrella

[ ] Condo/unit owners

[ ] Flood

[ ] Dwelling

[ ] Recreational Vehicles

[ ] Watercraft 

CISR
  • Personal Auto Exposures
  • Personal Residential Property
  • Other Personal Lines Solutions

CIC

  • Personal Lines Institute

Other Coverage Training

·         Risk Specialist Series – specialized niche topics

·         Live webinars

Answer Center (coverage issues – must be logged in)

Flood resources

Sales Goal Setting and Monitoring

[ ] Determine type of market to be solicited

[ ] Build a capabilities presentation

[ ] Solicitation plan for new business

[ ] Projected income for written business

[ ] Agency assigns a book of business

[ ] Agency assigns a CSR to producer's account

[ ] Present at agency meetings regarding the current state of accounts

[ ] Producer Agreement(s) 

CIC (Agency Management Institute)

Answer Center (Agency Operations – must be logged in)

 

Agency Sales Position (Producer) - Training Path

The checklist provided here is designed to guide a new employee's training in the area of Sales, i.e. as an insurance producer.

In order to effectively train a new agency employee, that employee's supervisor can use:

  • The downloadable Word document as a personal checklist to follow the training completed,
  • The links provided in the table below to find relevant resources.  We will update the resources below as they become available.

 Download the checklist

As a supervisor, you may choose to assign some tasks to a mentor (co-worker with a good performance standing and a positive point of view) or to another supervisor for the specific areas listed below.

Training to be completed

Resources

Introduction to the agency and policies:

[ ] Introduction to other agency personnel and explanation of their duties

[ ] Review agency handbook and job description

[ ] Review agency policies and procedures manual

[ ] E&O basics introduction to the agency & its policies

Develop agency-specific documents using:

E&O Risk Management Seminars

Sample policy & procedures manual? – VRC?

Strategic Planning

[ ] Your agency's mission statement

[ ] Your agency's vision statement

[ ] Your agency's values statement

[ ] Your agency's long-term strategic objectives

[ ] Your agency's short-term goals

 

Initial Licensure

[ ] Register for licensing prep class or purchase prep materials

[ ] Assign mentor to assist with the licensing process

[ ] Take and pass the exam

[ ] Apply for producer license

 How to become a licensed insurance agent:

 

Maintaining an Insurance License

[ ] Know state continuing education requirements

[ ] Tracking your continuing education credits

[ ] Renewing license

State continuing education (CE) requirements

·         Nonresident producer’s license status will be verified through PDB as proof of continuing education compliance (PDB Participating State Report at http://www.nipr.com/maps/pdb-participation-map.htm). A certification letter from the producer’s home state is not required.

·         CE hours may be verified at SBS Connect

Available courses (education calendar)

MAIA Introduction

[ ] Website tour

[ ] Professional training offerings

[ ] Products & Services

[ ] Agency Support Services

 

www.moagent.org

Training

Products & Services

Answer Center (must be logged in)

Duties and responsibilities

[ ] New business development

[ ] Account retention

[ ] Relationships with Service Position

[ ] Carrier relationships

CIC - Agency Management Institute

Agency & Company Relations

  • Company Satisfaction Index
  • Agency termination, FAQ

Agency's computer applications

[ ] General applications (Word, Excel, Outlook, Powerpoint, etc.)

[ ] Agency management system

[ ] If/how they integrate with carrier system

  Technology - ACT on Agency Management Systems

Schedule time to meet insurance company representatives regarding:

[ ] Binding authority

[ ] Marketing

[ ] Underwriting

[ ] Claims

Agency & Company Relations:

Company Satisfaction Index - Benchmarking tool

Agency Agreement Analysis - Understand the extent of the authority granted

Review Brokered Business

[ ] Products sold by your agency

[ ] Wholesaler's binding authority

[ ] Companies represented by your agency

[ ] Marketing

[ ] Underwriting

[ ] Claims

Wholesaler agreements (including MGAs or E&S markets) -- Important considerations

Assign a Mentor

[ ] Underwriting guidelines

[ ] Rating systems

[ ] Company submissions

[ ] Forms used by the agency

·         Survey and risk analysis

·         Policy checklists

·         Applications

·         New business proposals

·         Binders

·         Certificates of insurance

·         Form letters used to confirm/advise changes in coverage

Discounted products: Virtual Risk Consultant includes risk survey, checklists, form letters, policy forms and manual analysis, proposal language, narratives tailored to customer risk classification, marketing material, etc.

Sample disclaimers (proposals, use of replacement cost estimators, other) – VRC?

Certificates of insurance (must be logged in)

Coverage -- Agency standards

[ ] Coverage forms

[ ] Endorsements

[ ] Limits

[ ] Acceptable risk

Discounted products: Virtual Risk Consultant includes risk survey, checklists, form letters, policy forms and manual analysis, proposal language, narratives tailored to customer risk classification, marketing material, etc.

E&O prevention (including setting limits)

E&O Training (including loss-control credits)

Role of a Producer

 [ ] Duties of producers

[ ] Producer legal compliance

[ ] Ethics

Legal Compliance (reviews the most common questions arising for producers and how to comply – must be logged in)

Compliance Pitfalls & Ethical Responsibilities (currently available in Md and Pa) -- the top violations in the state and how to be compliant (also available as a guide)

General Training

[ ] Errors & Omissions

[ ] Documentation

[ ] Do's and Don'ts in the event an E&O claim is filed

E&O Training (including loss-control credits)

Record retention (must be logged in)

Do’s & Don’ts (Swiss Re?) – E&O Happens

Additional General Training

[ ] Sales training

Elite Force Sales Training – training for young and new producers (offered every other year in Mo. and Neb.)

Small Agency Conference – lots of CE options & tradeshow

Live Webinars

Commercial Lines Training

[ ] Commercial Auto

[ ] Commercial Property

[ ] CGL

[ ] Businessowners

[ ] Professional Liability

[ ] Commercial Crime

[ ] Employment Practices Liability (EPLI)

[ ] Internet (E-Commerce, privacy, data breach)

[ ] Employee Benefits

CISR

  • Commercial Property
  • Commercial Casualty I and II
  • Life & Health Essentials
  • Elements of Risk Management

CIC

  • Commercial Property
  • Commercial Casualty
  • Life & Health Institutes

Other Coverage Training

·         Risk Specialist Series – specialized niche topics

·         Live webinars

Answer Center (coverage issues – must be logged in)

Personal Lines Training

[ ] Personal Auto

[ ] Personal Residential

[ ] Umbrella

[ ] Condo/unit owners

[ ] Flood

[ ] Dwelling

[ ] Recreational Vehicles

[ ] Watercraft

CISR

  • Personal Auto Exposures
  • Personal Residential Property
  • Personal Lines - Miscellaneous

CIC

  • Personal Lines Institute

Other Coverage Training

·         Risk Specialist Series – specialized niche topics

·         Live webinars

Answer Center (coverage issues – must be logged in)

Flood resources

Sales Goal Setting and Monitoring

[ ] Determine type of market to be solicited

[ ] Build a capabilities presentation

[ ] Solicitation plan for new business

[ ] Projected income for written business

[ ] Agency assigns a book of business

[ ] Agency assigns a CSR to producers's account

[ ] Present at agency meetings regarding the current state of accounts

[ ] Producer Agreement(s)

CIC (Agency Management Institute)

Answer Center (Agency Operations – must be logged in)